I find that really interesting. Its never a wasted investment. In fact, I have seen studies where people have shown that online spending has a far greater return than radio, TV or print advertising. I believe the online spending vs.
In the two weeks that I had the ad open, I doubled my traffic. I only did it because I had a short amount of time in which to gain followers to make the contest worthwhile for those that participated, but otherwise I usually stick to the organic methods. Its interesting that you look for only cheap sources despite having such a great experience. Do you think you could increase your revenue by spending money on advertising and then grow from that?
I know the feeling. I really wanted to make the work from home thing work properly house, car, etc. Interesting article as it is extremely relevant to me. Depending on your target market, online ads might not be the best option. Content marketing is great, but it is especially effective when combined with local brand building activities on other communication platforms. A simple example is radio.
Few bloggers seem to recognize that large cloud solutions often advertise on broadcast formats. A common example here in Cincinnati are mid-size company sales CRM platforms. I work with offline clients every day and have found that local businesses do really well from a mixture of locally targeted Adwords and offline advertising.
If its retail or some sort of new product you combine that with a Facebook page people can share and you are cooking. Thanks for a great article. I have spent an insane amount of money on my blog.
None on advertising yet. I have lots of other work to be doing on a nice secure hourly rate, so I already feel like the unbillable hours I put into my blog are an uncertain investment. So who do I focus my efforts on: the readers who buy nothing but encourage others to book me, or the buyers who look at my photo portfolio and hire me but read none of my posts?
Its a tax deduction for your business and you are really losing much. Thanks for the tips. For a new blogger, when do you think the time is right to start spending money? Why did you put Stumbleupon ads first? Are they better than facebook ads? Or even google adwords? I think this also depends on the blog language and contry.. Nice to see someone cover this topic.
Excellent article, will keep coming back to this! I figure I should probably get done with grad-school and have a job before I start spending more money on my blog…. My point entirely. I think that as much as many people would like to throw some Mullah behind one form of Advertising or another, many new Bloggers and probably quite a few intermediate Bloggers also, would be running on tight financial restraints.
Their are a number of dissolutioned Blog and Website owners who having been bitten once Sometimes much more and are now very wary when it comes to parting with their hard earned cash.
For those already bringing in large scale financial results, they can afford to spend big reinvesting into their Blog Website to spread their presence and impact, even further.
Good stuff. Nice advice. I have some adwords qouta of adwords from my hosting company. I think I should I spend that at some stage. A great and timely read for me. I set up my workwear streetstyle fashion site about a year ago now and had been focussing on organic growth through my social media bits and bobs but am now looking for them hits of adamantine because I think that my site really provides people with real and achievable ideas on what they can wear to work!
I recently received an email from Google inviting me to try AdWords — giving me credit to first try it out. That said it is essentially a portfolio of my work that has led to paid consultations and freelancing for other websites, so I can see the value in doing so. I just got on Facebook and will be placing an add sometime in the next few months. Hey Tyrant, Thanks for this post, this kind of post was actually required. I know quite a lot of bloggers who had money but were not so confident to advertise their blog.
I am sure this post will encourage a few of them to spend some bucks to make some more bucks. Sounds like a lot of people are spending money on their blog without a plan of how they are going to recoup the investment. If you find that it could pay off, this may be the next step you take to take your blog to the next level.
Very well said. It is very important to look into the possibility of something we are going to do. I used it to sell my eBook. It did alright but I think I need to create better landing pages in order to convert more sales. Hopefully a contest presents a clear enough benefit and simple call to action to succeed with these ad platforms.
Just know what you want newsletter signup? Very interesting post. I really like the way you describe all parts of this post. I never use paid advertisement. Facebook ads and Google adwords are some of advertisement programs which i want to use to promote my upcoming project. Thanks for the post. StumbleUpon is an excellent site to make your blog go viral. Nice post. Thanks for sharing your knowledge :. My plan is to get into songwriting, then spend the money I make on off-line advertising such as billboards.
Yes, I like to think big. Hi there, Very interesting post! Perhaps something I could use in the future. My blog is today rather new and small. Best Regards Classier Corn. I decided to do a Facebook Ads campaign for my fanpage after reading an article here on Problogger. I got it targeted pretty good to get a decent CTR of. Not too bad to quadruple my fans and put me into the realm. Excellent article with some valuable methods of implementing viral strategies for blogging.
This post was so timely and answered all of the basic questions I had about advertising my blog and book. The tricky part is finding the best places to buy advertising. My book, Math for Grownups, is general but filled with great info for a variety of niches, from gardening to shopping to planning a vacation.
Perhaps Facebook is really the way to go. Never would have known about sending folks to a landing page. That really helps segment the stats, so that you can make informed judgements about the effectiveness of the ad, yes?
Exactly Laura. You can also have different landing pages for different ads. Maybe it was the message so witth your suggestions I am thinking of trying the blog sidebar idea with a new ad I will be making this weekend…. Either way with out the right copy it is a gamble, but I need to get my product out in front of other readers than the ones on my list…. Well put, Ty.
Fortunately, most advertisers are quite savvy about creating basic HTML code that you can easily insert into a widget on your blog, so all you have to worry about is adding it to the blog's sidebar. Typically advertisers simply send you a code via email, and all you have to do is copy and paste it on your blog. When the advertiser verifies that you've properly added the ad to your blog, you can get paid. For now, copy the code you received.
Log in to Blogger with your username and password. When you get to the Dashboard, click "Design. It is important that the audience of the blogger was active and "alive". Only such subscribers will notice the advertisement and want to take advantage of the recommendations heard or seen.
If the blogger is not able to maintain an adequate ratio of content and advertising, the result of your investments will be bad. Advertising should not be too little and too much. If it is a lot, then subscribers will just flip through the annoying stories or publications.
If not too much, it should be a sign for you to understand whether the selected blogger is exactly professional. It is important that the blogger who recommends your product or service is sincere and uses it himself. If the audience sees that this is just advice "for the money", it is unlikely that anyone will dare to buy it.
People should see that the blogger uses all the recommendations on their own, and they are happy with the quality. It's the only way they'll believe in advertising and want to buy.
It is extremely important to think in advance about the format of advertising. There are real cases when this option of promotion is not suitable for a particular category of goods or services. We will talk about how to understand that this type of promotion is percent suitable for you:.
Find it. And for this you can use the advertising exchange, hashtags, user ratings or analyze all the bloggers yourself. The latter case is suitable for those people who actively follow the top bloggers in Instagram. It is free and very convenient. Evaluate the account of the selected blogger, the number of subscribers and comments, and request statistics.
There are also various chat rooms and Instagram accounts, where you can see reviews about cooperation with one or another blogger. Evaluate the blog topic. It should be similar to the topic of your business. After all, your products or services should be of interest to the audience of the blogger.
It is important to understand that the main value of a blogger account is not only beautiful photos and videos. It must have a semantic load and be interesting. There is no point in talking about the importance of comments on Instagram. If they are not - this is a problem, if there are many-no less complexities.
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